Publications

Results 51 - 60 of 230
Publications -
February 2016

Presentation: Highlights of the 2016 FinAccess report

Mr. Daniel Tallam, Assistant Director of the Financial Stability and Access Division at the Central Bank of Kenya (CBK) and Dr. Amrik Heyer presented the findings of the 2016 FinAccess household survey at a launch attended by over 230 policymakers, industry players, academics and development partners. The occasion was graced by Sheila M’Mbijjiwe, Deputy Governor […]

Publications -
August 2015

An introduction to segmentation

Segmentation breaks the SME market into smaller groupings so that like customers may be served with products, staff, and processes that meet their needs, and the bank can prioritise target SME markets. This Technical Note describes the different ways the SME market may be segmented and shows the steps for making segmentation choices.