This technical note argues that banks need to help their staff to better understand the nature and needs of smaller growth businesses, if they are to develop much stronger mutually beneficial relationships with their customers and attract new growth business customers.
Mr. Daniel Tallam, Assistant Director of the Financial Stability and Access Division at the Central Bank of Kenya (CBK) and Dr. Amrik Heyer presented the findings of the 2016 FinAccess household survey at a launch attended by over 230 policymakers, industry players, academics and development partners. The occasion was graced by Sheila M’Mbijjiwe, Deputy Governor […]
This presentation discusses key research findings on the unique needs of growth oriented SMEs. Dinah’s presentation was supported by case studies of Optiven and World Plastics – two SMEs that have experienced tremendous success in the Kenyan market.
The focus group discussion tools contained in this report are drawn from the focus group studies conducted to enhance one ARP’s understanding of its SME client base, and to determine how clients perceived the bank as targeting services to smaller businesses.