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March 2016

Resources for delivering enterprise finance

FSD’s GrowthCap initiative produced resource guides around five interrelated aspects of developing SME finance. Each area is key to the successful development and delivery of SME centric financial services. The table below lists the resources currently available . Click on the titles in the resources developed column to download the documents. Type key: BN = Briefing note: […]

Publications -
August 2015

An introduction to segmentation

Segmentation breaks the SME market into smaller groupings so that like customers may be served with products, staff, and processes that meet their needs, and the bank can prioritise target SME markets. This Technical Note describes the different ways the SME market may be segmented and shows the steps for making segmentation choices.

Publications -
August 2015

A guide to implementing segmentation for SME banking

This Technical Guide provides detailed information on implementing a segmentation strategy as a series of steps, and covers portfolio analysis and data mining, credit evaluation,staffing, segment product bundles, and delivery and marketing channels. The prerequisite documents, the implementation process, and the benefits of each step are described.