Publications

FSD Kenya publications cover a wide range of topics relevant to financial inclusion, encompassing in-depth reports, research and project briefs, technical notes , ‘how to’ guides, presentations and our annual reports and newsletters. 

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Publications - Technical Note
August 2015

A guide to implementing segmentation for SME banking

This Technical Guide provides detailed information on implementing a segmentation strategy as a series of steps, and covers portfolio analysis and data mining, credit evaluation,staffing, segment product bundles, and delivery and marketing channels. The prerequisite documents, the implementation process, and the benefits of each step are described.

Publications - Report
September 2015

Review of Growth Enterprise Market Segment (GEMS) and increasing access to Kenya’s capital market by small and medium enterprises (SMEs)

According to FSD Kenya and World Bank research, credit to small and medium enterprises (SMEs) by the banking industry only constituted 23.4% of total lending in 2013, up from 19.5% in 2009. Interest rates ranged from 15% to 20%. The Growth Enterprise Market Segments (GEMS) was launched in January 2013 by the Nairobi Securities Exchange […]

Publications - Report
June 2015

Opportunities for financing the mango value chain: A case study of lower eastern Kenya

Despite strong growth in Kenya’s mango subsector, there is scant documentation of the financial performance of the value chain. One major challenge for financial intervention in the sector is limited information on the financial needs of small-holder farmers, leading to low engagement by financial institutions, and a lack of optimisation of mango value chain functionalities […]

Publications - Corporate Report
September 2015

2014 annual report

This is FSD Kenya’s 10th annual report. We have witnessed tremendous change over the last decade and our understanding about Kenya’s financial markets continues to deepen. Among the key highlights of the year was the release of our Kenya Financial Diaries. This monumental study tracked the lives of 300 low income Kenyan households for over […]

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Annual Report Publications


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