Publications
Published on August 1, 2015

A guide to implementing segmentation for SME banking

Download  
Summary

This Technical Guide provides detailed information on implementing a segmentation strategy as a series of steps, and covers portfolio analysis and data mining, credit evaluation,staffing, segment product bundles, and delivery and marketing channels. The prerequisite documents, the implementation process, and the benefits of each step are described.

You might also like

The long-run poverty and gender impacts of mobile money

Quarterly newsletter – issue 17

The supply and demand for SME finance in Kenya

Reaching rural Kenya with group savings and loan associations

Automation of SACCOs: Assessment of potential solutions

The search for inclusion in Kenya’s financial landscape: The rift revealed