Published on August 3, 2015

An introduction to segmentation


Segmentation breaks the SME market into smaller groupings so that like customers may be served with products, staff, and processes that meet their needs, and the bank can prioritise target SME markets. This Technical Note describes the different ways the SME market may be segmented and shows the steps for making segmentation choices.

You might also like

Credit Scoring for SME banking

Group savings and loans associations gain efficiency from new approaches – issue 03

Quarterly newsletter – issue 4

Mobile payments in Kenya: Findings from a survey of M-PESA users and agents

The search for inclusion in Kenya’s financial landscape: Annex 3 – Maps and visual representations

Kenya Financial Diaries: Shilingi kwa shilingi, the financial lives of the poor