Published on August 3, 2015

An introduction to segmentation


Segmentation breaks the SME market into smaller groupings so that like customers may be served with products, staff, and processes that meet their needs, and the bank can prioritise target SME markets. This Technical Note describes the different ways the SME market may be segmented and shows the steps for making segmentation choices.

You might also like

Financial inclusion in Kenya: Survey results and analysis from FinAccess 2009

2014 annual report

Trickling down & climbing up

Market research for SME finance

SME strategic diagnostic framework

Quarterly newsletter – issue 13