Published on July 20, 2015

Effective data mining and analysis for SME banking


This note looks at data mining on both individual SME accounts and on the SME portfolio as a whole, and suggests how and why extraction and review of data should be undertaken. At a time when banks are starting to offer SME banking services that are distinct from products offered to corporate and retail customers, data mining is a good way to both understand the current customer base and to assess what the SME portfolio could look like. Data mining is an important element of what can more generally be termed business intelligence.

You might also like

Developing decentralised financial services: Project review


Financial diaries respondent profiles: A farm of their own

KELDK24  _MG_7695

Kenya Financial Diaries: Executive summary

KNBOK04    _MG_3572

Financial diaries respondent profiles: Together, building a future with the security of a salary

_MG_8760 copy

The mobile money revolution in Kenya


Quarterly newsletter – issue 1