Publications
Published on July 20, 2015

SME product development

Download  
Summary

This note looks at product development for smaller growing businesses. Banks and other financial institutions are starting to understand that SMEs constitute a market segment of their own, and require financial products that address their particular needs. These needs are distinct from corporate products, because transaction sizes and numbers are smaller, but also from retail products because more customisation and sophistication is needed.

You might also like

2012 Annual report

Savings groups project briefing note

The mobile money revolution in Kenya

The M-PESA effect: Are financial transaction costs a barrier to more effective insurance for families in Kenya?

Value Proposition Guide

Quarterly newsletter – issue 15