Retail Innovations
Posted on August 25, 2016


little cab

LittleCabs  is Safaricom and Craft Silicon’s taxi-hailing service. What makes Little more innovative and inclusive – especially for the Kenyan market – than similar providers is that users without internet and/or smartphones can request for rides by dialing the USSD code *826# on their mobile phones.  Additional incentives to riders include free WiFi on the rides, ability to see live fares, ability to redeem and earn bonga points on rides. New subscribers are also enticed by free airtime worth their rides up to a maximum of KES 500 for the first and fifth rides.  In terms of revenue share, Little charges 15% of the driver earnings.