The focus group discussion tools contained in this report are drawn from the focus group studies conducted to enhance one ARP’s understanding of its SME client base, and to determine how clients perceived the bank as targeting services to smaller businesses.
Segmentation breaks the SME market into smaller groupings so that like customers may be served with products, staff, and processes that meet their needs, and the bank can prioritise target SME markets. This Technical Note describes the different ways the SME market may be segmented and shows the steps for making segmentation choices.
The aim of this book is to stimulate debate on how we analyse and think about the future of market development and its implications for poverty and growth. The book was commissioned by Financial Sector Deepening (FSD) Kenya as an invitation to scholars to dig more deeply into the data that have been collected over […]
On October 29, 2015, the Governor of the Central Bank of Kenya, Dr. Patrick Njoroge, the Bill and Melinda Gates Foundation and FSD Kenya launched a follow up survey to the 2006, 2009, and 2013 FinAccess household surveys. The exercise tracks trends in the geographical spread and outreach of the financial sector. The 2015 survey […]
Brand Fusion, a South Africa based research house that undertakes research in Africa and Asia, was responsible for the collection of the FinAccess spatial data. Garth Lawless, Brand Fusion’s special projects manager, presented the overall findings of the survey at the launch on October 29th 2015.
The 2013 FinAccess exercise revealed that more attention needs to be given to measuring not only the impact of financial inclusion, but also access and usage. The presentation also highlighted how various actors including service providers, policymakers and regulators, donors and partners implementing social protection programs can use the data.