Retail Innovations

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little cab
Retail innovations
August 2016

Little

LittleCabs  is Safaricom and Craft Silicon’s taxi-hailing service. What makes Little more innovative and inclusive – especially for the Kenyan market – than similar providers is that users without internet and/or smartphones can request for rides by dialing the USSD code *826# on their mobile phones.  Additional incentives to riders include free WiFi on the rides, ability […]