Anastasia Mirzoyants-McKnight

Expertise: Research methodology, Measurement
About Anastasia Mirzoyants-McKnight

Anastasia’s expertise includes in-depth knowledge of qualitative and quantitative methodologies, theories of measurement, and mixed-method and mixed-mode research. Her areas of focus include media-related perceptions and behaviors, digital media research (including online social media platforms), and mobile money uptake in developing countries. She lead’s InterMedia’s work on the Gates Foundation’s Financial Inclusion Tracker Survey (FITS), a three-year panel study in Uganda, Pakistan and Tanzania. In addition to the United States, Anastasia has worked in nearly 20 countries in Asia, Africa and Eastern Europe. She holds a doctoral degree in Educational Sociology with a minor in Research and Measurement from the University of Toledo, Ohio.

ARTICLES BY Anastasia Mirzoyants-McKnight

Customer experience with mobile money agents