This segmentation study identifies Kenyans whose financial needs are not adequately met by the solutions available in the financial market, as well as the untapped opportunities they offer to financial service providers. The study was conducted by FSD Kenya and the Consultative Group to Assist the Poor (CGAP), using data from FinAccess 2019. Overview Over the past two decades, […]
This Financial Access (dubbed FinAccess) Household Survey 2019 is the fifth in a series of surveys that measure and track developments and dynamics in the financial inclusion landscape in Kenya from the demand–side.
Whether it's government records, bank account data, or web browser activity, providing consumers with the ability to access and share their digital identity and records could increase competition and innovation by letting financial service providers better target and price products to consumers.
Managing your money broadly means deciding how much to set aside for the future and how much to keep handy for short term uses. Of course, the actual dynamics are more complex (for example, how people save is laden with social meaning, influenced by psychology and subject to cognitive biases). Some have more money to […]
FinAccess is a series of household surveys that measure the access, usage, quality and impact of financial services in Kenya. The five surveys so far – 2006, 2009, 2013, 2016 and 2019 – can help policymakers identify barriers to financial inclusion in Kenya. Private sector actors will also find the information useful for identifying new […]
This interactive data visualization tool enables comparisons of financial service usage indicators over time for various sub-groups of Kenya’s population. The tool can also be accessed here: https://fsdkenya.shinyapps.io/fintrends/
Which financial services are perceived to be the most important to Kenyans, and why? This interactive heat map draws from the 2016 FinAccess household survey and displays the percentage of people using a range of financial services, the percentage of users who cited that financial service as their most important and the distribution of reasons […]
Who are the users of different financial products & services? This visualization tool displays the distribution of users of financial services (using the 2016 FinAccess household survey) across two demographic dimensions.