Results 121 - 121 of 121
Publications -
August 2009

What makes a successful mobile money implementation? M-PESA in Kenya and Tanzania 

This report considers the differences between the adoption rates of M-PESA in Kenya and Tanzania and tries to highlight some of the reasons that the same service launched in seemingly similar countries has yielded such different results. This paper is intended as a discussion document for mobile network operators (MNOs) considering launching a mobile money service. […]