This technical note discusses approaches and methods for market research on SME clients as well as how to plan and implement successful market research. Implementing SME market research can assist financial institutions to better understand the diverse group of SME clients and may help them serve the various types of clients better and develop appropriate […]
This note looks at the factors that determine the pricing and costing of financial products and services for SMEs and the particular issues and challenges faced in doing so for this client group, including the fact that SME relationship profitability often derives from the delivery of a bundle of products and services which are difficult […]
This technical note looks at the reasons for calculating profitability, the factors involved in doing so, and the common challenges faced in measuring and allocating profitability in the context of SME financial products and services.
This note looks at data mining on both individual SME accounts and on the SME portfolio as a whole, and suggests how and why extraction and review of data should be undertaken. At a time when banks are starting to offer SME banking services that are distinct from products offered to corporate and retail customers, […]
This note looks at product development for smaller growing businesses. Banks and other financial institutions are starting to understand that SMEs constitute a market segment of their own, and require financial products that address their particular needs. These needs are distinct from corporate products, because transaction sizes and numbers are smaller, but also from retail products because […]
This paper identifies the ways in which current financial service offerings are used and deployed by women and men towards achieving their goals for wellbeing. In the context of an on-going, gendered gap in access to formal financial services the research set out to investigate how and in what ways this relates to the aspirations […]
Financial Sector Deepening Kenya (FSD Kenya) has worked since 2008 with CARE and, since August 2012, with CRS, to develop, test and perfect different models or channels for forming, training and supporting Savings Groups (SGs). In 2013, FSD Kenya commissioned the Quality of Delivery Study (QDS) which had four objectives: (1) Measure the outreach […]