Publications

Results 61 - 70 of 234
Publications -
August 2015

An introduction to segmentation

Segmentation breaks the SME market into smaller groupings so that like customers may be served with products, staff, and processes that meet their needs, and the bank can prioritise target SME markets. This Technical Note describes the different ways the SME market may be segmented and shows the steps for making segmentation choices.

Publications
November 2015

Kenya’s Financial Transformation in the 21st Century

The aim of this book is to stimulate debate on how we analyse and think about the future of market development and its implications for poverty and growth. The book was commissioned by Financial Sector Deepening (FSD) Kenya as an invitation to scholars to dig more deeply into the data that have been collected over […]

Publications -
November 2015

The M-PESA effect: Are financial transaction costs a barrier to more effective insurance for families in Kenya?

This research brief summarizes findings from 3 published papers looking at how M-PESA has affected the lives of Kenyans. It explores how reductions in transaction costs through M-PESA has enabled Kenyans to be more resilient in coping with the consequences of unexpected income shocks.  These findings are based on the  2008-2014 M-PESA household panel survey conducted […]

Publications -
October 2015

Major growth highlights from the 2015 FinAccess geospatial mapping survey

On October 29, 2015, the Governor of the Central Bank of Kenya, Dr. Patrick Njoroge, the Bill and Melinda Gates Foundation and FSD Kenya launched a follow up survey to the 2006, 2009, and 2013 FinAccess household surveys. The exercise tracks trends in the geographical spread and outreach of the financial sector. The 2015 survey […]

Publications -
October 2015

Key findings from the 2015 FinAccess geospatial mapping survey

Brand Fusion, a South Africa based research house that undertakes research in Africa and Asia, was responsible for the collection of the FinAccess spatial data. Garth Lawless, Brand Fusion’s special projects manager, presented the overall findings of the survey at the launch on October 29th 2015.