Consumer insights

Building effective tools to help people to achieve their financial goals requires an understanding of what motivates decisions around financial planning and the context in which those decisions are made. FSD is investing in pioneering research studies that shed light on the ways in which low-income individuals and their families manage money. This involves going deeper than ever before into the day-to-day money management strategies of the poor. The goal is to provide insights that will help shape a new generation of solutions to the challenges of making ends meet, through savings, borrowing, investing, insuring and payments methods.

Key Resources

How the poor try to pay for healthcare

Our latest report examines the healthcare financing challenge facing Kenyans.

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Applying behavioral insights to financial inclusion

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