Published on October 23, 2018

How is digital credit changing the lives of Kenyans?


Evidence from an evaluation of the impact of M-Shwari

With its launch in 2007, M-PESA changed the way Kenyans transact with each other. In doing so, impact studies found that it significantly improved the ability of social networks to help people manage shocks1. Six years later, the launch of M-Shwari by the Commercial Bank of Africa (CBA) and Safaricom sought to change the way Kenyans save and borrow. Commercially, it quickly scaled: within three years of its launch approximately 10 million accounts were opened and 4.5 million people were using M-Shwari on a 90-day basis.

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