Publications
Published on December 15, 2011

Liquidity and savings in the age of M-PESA

Download  
Summary

This paper shares the experience of designing and launching Jipange KuSave (JKS), a process that highlights the importance of iterative testing, vigilant innovation accounting, rapid customer development, and commercial model validation. It also exposes the innovator’s dilemma in trying to provide savings services for the poor. Can licensed incumbents think beyond the short-term need to win and serve the wealthy few customers who are already banked, and invest next-generation products like JKS that use technology to open up banking to millions of potential new customers?

You might also like

Quarterly newsletter – Issue 33

Time for cash to cash out? Scoping Kenya’s path to a cash-lite society

Did you see my tweet? Monitoring financial consumer protection via social media

Understanding how Kenyan entrepreneurs grow and finance their businesses

Financial diaries respondent profiles: Together, building a future with the security of a salary

Consumer protection diagnostic study – Kenya