Published on December 15, 2011

Liquidity and savings in the age of M-PESA


This paper shares the experience of designing and launching Jipange KuSave (JKS), a process that highlights the importance of iterative testing, vigilant innovation accounting, rapid customer development, and commercial model validation. It also exposes the innovator’s dilemma in trying to provide savings services for the poor. Can licensed incumbents think beyond the short-term need to win and serve the wealthy few customers who are already banked, and invest next-generation products like JKS that use technology to open up banking to millions of potential new customers?

You might also like

CIS for innovation and financial Inclusion: “Mikopo Kisasa”

Using credit to grow savings: Results from a mobile pilot in Kenya

2015 FinAccess geospatial mapping survey: analysis and use cases

A promise fulfilled? Financial market development in Kenya, 2011-2015

Applying behavioral insights to financial inclusion

Group savings and loans associations gain efficiency from new approaches – issue 03