Published on July 20, 2015

Market research for SME finance


This technical note discusses approaches and methods for market research on SME clients as well as how to plan and implement successful market research. Implementing SME market research can assist financial institutions to better understand the diverse group of SME clients and may help them serve the various types of clients better and develop appropriate financial products.

You might also like

Definition of a standard measure for consumer interest rates in Kenya: A scoping study

Growth oriented SME’s: Understanding their needs and risks

Review of Growth Enterprise Market Segment (GEMS) and increasing access to Kenya’s capital market by small and medium enterprises (SMEs)

Costs of collateral in Kenya: Opportunities for reform

Supply chain financing for SMEs

Financial consumer protection in Kenya: Key research findings and policy recommendations