Publications
Published on July 20, 2015

Market research for SME finance

Download  
Summary

This technical note discusses approaches and methods for market research on SME clients as well as how to plan and implement successful market research. Implementing SME market research can assist financial institutions to better understand the diverse group of SME clients and may help them serve the various types of clients better and develop appropriate financial products.

You might also like

The intrinsic and instrumental value of money and resource management for people’s well-being in rural Kenya

Credit reporting: What does it mean for me? [Factsheet]

FSD Kenya strategy brief 2011-2015

Quarterly newsletter – issue 8

2012 Annual report

Financial capability and the poor: are we missing the mark?