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January 2020

Financially underserved Kenyans and their market potential

A segmentation study to identify Kenyans whose financial needs are not adequately met by the solutions available in the financial market, and the untapped opportunities they offer to financial service providers. Overview Over the past two decades, Kenya has made significant strides in financial inclusion. According to the 2019 FinAccess household survey, 80% of Kenyan […]