Publications

Results 51 - 57 of 57
Publications
March 2012

The search for inclusion in Kenya’s financial landscape: Annex 2 – Demand-side survey

This annex reports more detailed findings from the demand side survey than are contained in the main report. First, the methodology of the survey is explained before proceeding to two further sections. The second section, reports more detailed descriptive data on a service by service basis. It aims to ensure that detailed findings are available […]

Publications -
March 2012

The search for inclusion in Kenya’s financial landscape: The rift revealed summary report

Does the rapid adoption of mobile phone based money transfer services (MMT) suggest a tectonic shift in Kenya’s financial landscape and the greater potential for formal sector inclusion – especially in savings or transactions accounts? This report examines the use of MMT within the context of informal and formal financial service use. The study investigated […]

Publications
March 2012

The search for inclusion in Kenya’s financial landscape: The rift revealed

This report examines the use of M-PESA within the wider context of financial service use in Kenya. It argues that the way this service is being used offers evidence of a key feature of the logic of people’s financial transactions: that they are embedded in the give and take nature of inter-personal transfers within social […]

Publications
December 2011

Liquidity and savings in the age of M-PESA

This paper shares the experience of designing and launching Jipange KuSave (JKS), a process that highlights the importance of iterative testing, vigilant innovation accounting, rapid customer development, and commercial model validation. It also exposes the innovator’s dilemma in trying to provide savings services for the poor. Can licensed incumbents think beyond the short-term need to […]

Publications
August 2009

What makes a successful mobile money implementation? M-PESA in Kenya and Tanzania

This review considers the differences between the adoption rates of M-PESA in Kenya and Tanzania and tries to highlight some of the reasons that the same service launched in seemingly similar countries has yielded such different results. This paper is intended as a discussion document for mobile network operators (MNOs) considering launching a mobile money […]

Publications -
August 2009

What makes a successful mobile money implementation? M-PESA in Kenya and Tanzania 

This report considers the differences between the adoption rates of M-PESA in Kenya and Tanzania and tries to highlight some of the reasons that the same service launched in seemingly similar countries has yielded such different results. This paper is intended as a discussion document for mobile network operators (MNOs) considering launching a mobile money service. […]