Publications

Results 21 - 30 of 46
Publications -
August 2015

An introduction to segmentation

Segmentation breaks the SME market into smaller groupings so that like customers may be served with products, staff, and processes that meet their needs, and the bank can prioritise target SME markets. This Technical Note describes the different ways the SME market may be segmented and shows the steps for making segmentation choices.

Publications
November 2015

Kenya’s Financial Transformation in the 21st Century

The aim of this book is to stimulate debate on how we analyse and think about the future of market development and its implications for poverty and growth. The book was commissioned by Financial Sector Deepening (FSD) Kenya as an invitation to scholars to dig more deeply into the data that have been collected over […]

Publications -
August 2015

A guide to implementing segmentation for SME banking

This Technical Guide provides detailed information on implementing a segmentation strategy as a series of steps, and covers portfolio analysis and data mining, credit evaluation,staffing, segment product bundles, and delivery and marketing channels. The prerequisite documents, the implementation process, and the benefits of each step are described.