Publications

Results 1 - 1 of 1
Publications -
September 2019

Did you see my tweet? Monitoring financial consumer protection via social media

In Kenya, the “#KOT” or “Kenyans on Twitter” community has become an important channel for public discourse on a wide range of topics. This includes financial services. The ability for consumers to directly, instantly, and publicly praise or chastise the service of a firm has led to increased accountability and new ways to remotely resolve customer issues swiftly.