Publications

Results 11 - 18 of 18
Publications -
July 2015

Market research for SME finance

This technical note discusses approaches and methods for market research on SME clients as well as how to plan and implement successful market research. Implementing SME market research can assist financial institutions to better understand the diverse group of SME clients and may help them serve the various types of clients better and develop appropriate […]

Publications -
July 2015

Pricing and costing SME products and services

This note looks at the factors that determine the pricing and costing of financial products and services for SMEs and the particular issues and challenges faced in doing so for this client group, including the fact that SME relationship profitability often derives from the delivery of a bundle of products and services which are difficult […]

Publications -
July 2015

Effective data mining and analysis for SME banking

This note looks at data mining on both individual SME accounts and on the SME portfolio as a whole, and suggests how and why extraction and review of data should be undertaken. At a time when banks are starting to offer SME banking services that are distinct from products offered to corporate and retail customers, […]

Publications -
July 2015

SME product development

This note looks at product development for smaller growing businesses. Banks and other financial institutions are starting to understand that SMEs constitute a market segment of their own, and require financial products that address their particular needs. These needs are distinct from corporate products, because transaction sizes and numbers are smaller, but also from retail products because […]