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An overview of developments and trends in the retail landscape

Globally, 60 percent of adults conduct their financial affairs with the benefit of an account. In Kenya, thanks in large…

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Tamara Cook

FSD Kenya
EXPERTISE: Digital Finance
Tamara Cook

Service providers who operate with shared values, such as reciprocity and upliftment, are likely to have greater appeal to clients.


The percentage of Kenyan adults who use formal financial services in 2015.

Banks still face a big hurdle of perceived appropriateness and trust for poorer clients.