Published on August 1, 2015

A guide to implementing segmentation for SME banking


This Technical Guide provides detailed information on implementing a segmentation strategy as a series of steps, and covers portfolio analysis and data mining, credit evaluation,staffing, segment product bundles, and delivery and marketing channels. The prerequisite documents, the implementation process, and the benefits of each step are described.

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Quarterly newsletter – issue 12

Quarterly newsletter – issue 11