Published on August 1, 2015

A guide to implementing segmentation for SME banking


This Technical Guide provides detailed information on implementing a segmentation strategy as a series of steps, and covers portfolio analysis and data mining, credit evaluation,staffing, segment product bundles, and delivery and marketing channels. The prerequisite documents, the implementation process, and the benefits of each step are described.

You might also like

The M-PESA effect: Are financial transaction costs a barrier to more effective insurance for families in Kenya?

A buck short: What Financial Diaries tell us about building financial services that matter to low-income women

Financial exclusion in Kenya: An analysis of financial service use

Central Bank of Kenya survey on bank charges and lending rates booklets: 12/1/2007

Kenya Credit Providers Association (KCPA): Roadmap 2010 – 2015

Liquidity and savings in the age of M-PESA