This report provides an overview of M-Shwari and answers three core questions:

1. What is M-Shwari and how does it work? 
2. Who are M-Shwari customers and how are they using the product? 
3. Why are customers using (or not using) M-Shwari?

The report concludes with an exploration of the broader implications of products like M-Shwari, including: 

• How will “big data” and the increasing digitization of data change financial service offerings, especially for the poor?
• What consumer protection implications do digitally delivered financial products raise? 
• What are the broader market implications as others try to replicate this digital lending success?