Published on December 1, 2015

Understanding the SME customer


This technical note looks at how to better understand SMEs and their owners. It aims to help staff in banks and other financial institutions get a better feel of what it is like to be an entrepreneur.

You might also like

Quarterly newsletter – issue 20

Tools for developing focus group discussions

Opportunities for financing the mango value chain: A case study of lower eastern Kenya

Quarterly newsletter – issue 9

Person-to-government (P2G) payment digitisation: Lessons from Kenya

Small business relationship management competencies