Published on July 1, 2015

Value Proposition Guide


This guide has been developed to assist financial institutions that intend to define/review their offer for their SME banking segment. It explores a five step process that the institution may employ in order to arrive at a winning value proposition

You might also like

Financial capability and the poor: are we missing the mark?

Quarterly newsletter – issue 21

KCPA briefing note

Kenya credit information sharing initiative: A progress report 2008-2011 – challenges and opportunities

Quarterly newsletter – issue 22

Growth oriented SME’s: Understanding their needs and risks